Portland State University
 
Multimedia Professional Program

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Doing business is a major focus of today's Web development and critical to the success of an organization. More than ever before, sites must be compelling to the visitor. These two-day workshops help you understand how to align people, architecture, processes, and tools.

Designed for CEOs, managers, marketing professionals, strategists, and online developers with an identified customer base, this series provides the most current curriculum in Web analysis and management.

Choose the best Web applications for your business:
WM311 E-Business Frameworks and Fundamentals
Steve Rosenbaum, CEO Pop Art

Position your company with a clear online brand:
WM312 Online Brand Experience
Dennis Hahn, CEO ID Branding

Understand your customer behavior and business effectiveness:
WM313 Measuring Website Effectiveness
Julie Booth, user analysis consultant

Understand the latest eMarketing practices:
WM314 Introduction to E-Marketing
Kent Lewis, CEO Anvil Media Inc.

Optimize your website:
WM315 Search Engine Marketing Foundations
Coming in spring

Pickup the latest tools on the Web:
WM316 Social Media & Web 2.0
Coming in spring