Digital Marketing Strategies Certificate
Develop a complete digital marketing strategy for your business with social media marketing, search engine optimization, analytics, online brand, and more through this comprehensive five-course series taught by Portland’s leading professionals.
Portland agency leaders and marketing professionals give hands-on training in the latest online marketing strategies, aligning people, practices, and tools. Discover how consumers and brands communicate in today’s digital world and establish your own marketing roadmap.
Laptops are required.
Five 3-Friday Courses Include:
- Introduction to Digital Strategies
- Search Engine Marketing
- Social Media Marketing
- Measuring and Optimizing Your Website
- Best Practices, Integrating Digital Media
Designed for CEOs and managers, marketing professionals, digital strategists, social community managers, and online developers, each course is offered on three consecutive Fridays. The program is offered twice per year and can be completed in four or five months. The courses can be taken as a cohort, offered on 15 consecutive Fridays at Portland State University. Coursework includes lectures, guest speakers, real-world case studies, and class projects on topics relevant to your own business.
Laptops are required, and wireless accounts may be obtained through the Professional Development Center.
Instructors
- Dennis Hahn, ID Branding
- Kent Lewis and Hallie Janssen, Anvil Media Inc.
- John Anthony Hartman, Feedia Inc.
- Carri Bugbee, Big Deal PR, Inc.
- Aaron Gray, formerly WebTrends
- Bryan Rhoads, Intel
