Portland State University

Program Overview

The marketing certificate and courses keep pace with the changing media landscape as we make professionals more valuable employees who feel confident meeting larger organizational goals.

  • Learn fundamental marketing concepts and build a comprehensive understanding of market research techniques.
  • Focus on current trends and topics relevant to today’s industry.
  • Develop skills in strategic thinking—communication, problem solving, and teamwork.
  • Discover how to manage projects successfully and explore the elements of an integrated marketing campaign.
  • Find alternative methods to establish and maintain customer relationships through electronic media.
  • Return to your company with the knowledge that your marketing plan is based on the latest research and best practices.
  • Receive training to step in and manage the marketing department of a small business or organization.
  • Determine if marketing might be a good match for your next career change.

The Professional Development Center’s instructors are industry experts who share a passion for teaching and collaborative learning. Classes are designed to provide real-world and highly applicable instruction.